Vodafone- Your words, not forwards
A new story, a new beginning.
Diwali is usually full of surprises and happiness. It starts with the sweets that are bought from the most famous sweet-shop of the area and ends with good wishes and greetings by our loved ones. One element of surprise was added by Vodafone's latest advertising campaign which revolved around one of the most important issues that needs to get seen. The ad-film was woven with a beautiful story-line that defines the love, warmth and purity of bond which grandparents share with their grandchildren.
The story starts when an elderly woman, who is busy with the preparations of the festival, gets her first Diwali greeting from her beloved grandson, who stays in a different city. Seeing just one message which included a graphic image of 'Happy Diwali' makes her feel overwhelmed. The light of love and pure joy in her eyes adds a spark to her divine beauty. The ad-film continues with the portrayal of the efforts being made by the grandmother, who wishes to send an equally special Diwali wish to her grandson in order to make him happy. She finally decides to click a picture of the frame that had a family picture and writes a beautiful, personal message for her grandson.
The ad-film ends with grandson realizing how the world has completely lost the essence of writing personal wishes rather going with the flow of forwards. Instead of writing a message, the grandson video-calls his grandmother and the family shares a complete, wholesome moment of shared happiness.
Diwali is usually full of surprises and happiness. It starts with the sweets that are bought from the most famous sweet-shop of the area and ends with good wishes and greetings by our loved ones. One element of surprise was added by Vodafone's latest advertising campaign which revolved around one of the most important issues that needs to get seen. The ad-film was woven with a beautiful story-line that defines the love, warmth and purity of bond which grandparents share with their grandchildren.
The story starts when an elderly woman, who is busy with the preparations of the festival, gets her first Diwali greeting from her beloved grandson, who stays in a different city. Seeing just one message which included a graphic image of 'Happy Diwali' makes her feel overwhelmed. The light of love and pure joy in her eyes adds a spark to her divine beauty. The ad-film continues with the portrayal of the efforts being made by the grandmother, who wishes to send an equally special Diwali wish to her grandson in order to make him happy. She finally decides to click a picture of the frame that had a family picture and writes a beautiful, personal message for her grandson.
The ad-film ends with grandson realizing how the world has completely lost the essence of writing personal wishes rather going with the flow of forwards. Instead of writing a message, the grandson video-calls his grandmother and the family shares a complete, wholesome moment of shared happiness.
Vodafone has very exquisitely examined and analysed the consumer behavior and how each one of us have become habituated to the digital luxuries.We, as a whole, have forgotten the value that gets added with out little efforts to make our loved ones feel happy, which could simply be done by writing personalized messages on special occasions. The aim of the advertisement was to show, how in this world full of forwards, personalized greetings can bring people closer and fill hearts with love, joy and warmth of the relationships shared.
Our digital dependency have made us far away from being warm, empathetic and personal. The efforts that we would make to keep our family, friends and loved ones closer would stem out of love and compassion. The advertisement was a way to remind people the value and importance of keeping the purity and love of relationships alive by bidding adieu to regular and clustered forwarded wishes.
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