Cadbury Celebrations- Badi family, Badi diwali
Lights, new clothes, decorations, sweets, flowers, family, friends, crackers and, Cadbury Celebrations- elements that join hands together to complete the Diwali of every Indian. From showcasing how to celebrate new friendship to exploring the bond of every possible relationships; Cadbury has always used the most heartwarming ways to connect with its audience, make its place in their hearts and market. Its sweet essence is not only present in its products but also the messages that are conveyed by its emotionally rewarding advertising campaigns.
This year on Diwali, Cadbury Celebrations added one more color to the palette of its uplifting advertisements with its newly launched- #BadiFamilyBadiDiwali campaign. The campaign is a portrayal of the love, warmth and shared values of a typical Indian family. It highlights the fact that true happiness lies in sharing the sweetest moments with the ones who are closest to your heart!
The tagline- 'kuch achcha ho jaye, kuch meetha ho jaye' has never lost its quintessence with the story-lines that are covered by the advertising campaigns of Cadbury Celebrations.
The advertising campaign threw light on how each one of us have lost ourselves and the true spirit of festivals in the era of getting digital. The female protagonist of the advertisement is seen taking a step in order to bring about a change in the digital monotony of her family by collecting every member of the house under one roof to celebrate the unparalleled and most loved occasion, Diwali. That is when every family member feels the happiness that came along by sharing good times with one another and adding up to the album of lifetime experiences.
The another aspect to this advertisement was, the consumers were urged to share their family portraits on social media to get an opportunity to be a part of the outdoor advertising campaign and get showcased officially on the banners! The aim was to make people experience the joy togetherness with their families by taking a step out of their digital shell. It was meant to reinstate the joy of gifting, encourage people to spend delightful moments with their family members and create something that would bring smiles on every face when recalled. According to Cadbury- happiness shared is happiness multiplied. The advertising campaign has brought alive the act of generosity, compassion and family togetherness by renewing the relationships- far and close ones.
The change was visible as a lot of people sent their family portraits reflecting the feeling of euphoria with smiles radiating nothing but pure joy. The winner of the campaign was 'Kishan' family from New Delhi as the badi family with most number of members celebrating Diwali under one roof!
This year on Diwali, Cadbury Celebrations added one more color to the palette of its uplifting advertisements with its newly launched- #BadiFamilyBadiDiwali campaign. The campaign is a portrayal of the love, warmth and shared values of a typical Indian family. It highlights the fact that true happiness lies in sharing the sweetest moments with the ones who are closest to your heart!
The tagline- 'kuch achcha ho jaye, kuch meetha ho jaye' has never lost its quintessence with the story-lines that are covered by the advertising campaigns of Cadbury Celebrations.
The advertising campaign threw light on how each one of us have lost ourselves and the true spirit of festivals in the era of getting digital. The female protagonist of the advertisement is seen taking a step in order to bring about a change in the digital monotony of her family by collecting every member of the house under one roof to celebrate the unparalleled and most loved occasion, Diwali. That is when every family member feels the happiness that came along by sharing good times with one another and adding up to the album of lifetime experiences.
The another aspect to this advertisement was, the consumers were urged to share their family portraits on social media to get an opportunity to be a part of the outdoor advertising campaign and get showcased officially on the banners! The aim was to make people experience the joy togetherness with their families by taking a step out of their digital shell. It was meant to reinstate the joy of gifting, encourage people to spend delightful moments with their family members and create something that would bring smiles on every face when recalled. According to Cadbury- happiness shared is happiness multiplied. The advertising campaign has brought alive the act of generosity, compassion and family togetherness by renewing the relationships- far and close ones.
The change was visible as a lot of people sent their family portraits reflecting the feeling of euphoria with smiles radiating nothing but pure joy. The winner of the campaign was 'Kishan' family from New Delhi as the badi family with most number of members celebrating Diwali under one roof!
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