Impeccable Imperfections



Woman- epitome of grace, beauty, strength and perseverance. She brought life and mastered the art of living. She has a heart of gold and soul made of titanium. She is the definition of brawn, vitality and wisdom. Her essence is like that of mogra but her steps are like that of a warrior. Eyes that can look for good and mind that can win the court. She carries herself with finesse and wins every heart majestically. She is a fighter, a survivor. She is the scarlet sun and russet autumn leaf. She can climb mountains and be called as the harbinger of spring and peace.
A world that has rusted with rootless stereotypes eventually built a corner, a safe place for these knights in shining armors. A corner that has shields of wisdom and pens mightier than swords. A space that is ready to survive in the turbulence and turmoil of unrealistic beliefs and pave its way to a path that leads to victory. This is a space that wholeheartedly celebrates womanhood and truly appreciates what makes women who they are- their impeccable imperfections.

Being impeccably imperfect is what makes a person unique. The scars they hold, the stitches that unfold, the dark circles that brings moon-like appearance to life, the stretch marks that are nothing but maps that show how magnificently a person has grown. These are the flaws that should be worn like a headgear redefining the identity one holds from the beginning.

This tiara was celebrated by one of the leading brands- Titan Raga with the ad-campaign, #FlauntYourFlaws. This campaign was defined keeping in mind that these scars are the mirrors and not meant to be veiled. These are the part of the being and definition of beauty gets redefined when women start to feel home in their own skin. The ad campaign challenged the stereotypes by showcasing various women in different walks of their life wearing their flaws like their medals. Chipped nails and bruised feet of a performer reminding the world about endurance, scar on face and crew cut hair reminding the world about brave heart that beats strong, injured fingers that have given rhythm to the Sitaar. These heroes truly stand apart. The campaign triggers the women of today to build a new relationship with their true self by accepting their uniqueness, flaws and imperfections while empowering themselves like never before. The advertisement explores the new definition of being beautiful and transcends by naming the collection- 'I am'.

https://youtu.be/75gBt4FMB6s 

Comments

Post a Comment

Popular posts from this blog

Say it with Coke!

Image
From confessing love with 'pehla nasha, pehla khumaar' to taking inspiration for examinations with 'Kar har maidan fateh' ; from celebrating friendship with 'Yaaron dosti badi hi haseen hai' to making mother understand your emotions with 'Tujhe sab hai pata haina maa' ; from living the wedding season with 'Shava-shava!' and 'Mehendi laga ke rakhna' to living life with 'Jeena issi ka naam hai' and 'Zindagi ek safar hai suhaana' - every song makes you want to feel the joy of little things in life. A good song is something that tells a story, a tale that lives with you forever. Coca-Cola is a brand that has victoriously won the heart of its customers with its beautiful and soulful advertising campaigns. This time, Coca-Cola has taken inspiration from every song that has a story to tell and capacity to leave a mark on the minds of its customers. Coca-Cola has been one of the most loved beverages of every person from acr...
Read more

Bande Achche hai- Celebrating the little things that men do!

Image
Emotional appeal in advertising has been the key to create a long-lasting image in the minds of the target and potential audience for the brands. Studies show that emotionally charged/strong events create powerful memories in the minds of the people. The similar approach was taken into action by ICICI Prudential Life Insurance. The insurance company decided to pay a tribute to the little acts of kindness, which are often not paid attention to, done by the men in family! The advertisement is more like a beautiful puzzle that gets made into a big, complete picture after the missing pieces get together. Various instances are brought together as if pearls getting strung together to form a delightful necklace adorned by one whole family! Advertisement mainly focuses on the tender, caring and soft side of men celebrating their role of being a "family man". This advertisements certainly stands apart from various other advertisements that portray men to be strong, rigid and t...
Read more

Swiggy outshines with the latest Instagram Music trend!

Image
Instagram music was launched in India very recently bringing the wave of happiness in the social-media life of the millennial generation. Instagram music, as soon as it entered in the Indian market started functioning as the trend setter for various brands taking in consideration the idea topical advertising. Amul, as a brand has so far been at number 1 position in terms of topical advertising. The same trend got recently followed by various other brands like JBL, Swiggy, Zomato AXN etc. However, Swiggy has literally and figuratively outshone in the rat race of making one of the most creative topical advertisements. Swiggy , the food ordering app is already the king of hearts for many and has now managed to be the king of advertisements as well. Swiggy is known as the friend of people to which they go to when they need to fill their belly and heart as well! This time, the brand has managed to emerge as the top artist in the game. The brand launched an advertisement in the form of ...
Read more