Occasion Based Advertising

Advertisements- one of the strongest channels communication- known for effectively spreading messages that are capable of bringing about a change in the world. In a land like India, that is acknowledged by diversity and variety, advertisements have dealt with a wide array of audiences, catering to new and interesting demands!

Festive season brings with itself the idea of newness in the minds of people- from setting the wardrobe new to painting the house bright, from the brand new household utensils to comforting bathroom wares, and from investing in properties to visiting the streets of hometown in the new vehicles. 

For advertisers, festive season sets up a new platform to break the clutter and outshine among the regular advertisements. Marketing and branding strategies see a new face and side with the coming of any mega-festival, be it Holi, Diwali, Rakshabandhan, Guruparv, Eid, Christmas or Makar Sakranti. This colourful period marks the beginning of a lot of benefits for consumers as well as for marketers and advertisers- discounts, offers, special offers, bumper sales and increase in the number of buyers and earning more profits respectively. Advertisers and Marketers garner maximum sales and revenue during this period of time. Along with it, one of the key notes is that, this time period gives a chance to the advertisers to connect with the audience both emotionally and practically in the most creative manner. 

According to Anupama Ramaswamy, the Executive Creative Director, Denstu Impact, occasion based advertising and marketing allows the customer to see a brand beyond products and features. It in fact helps the brands to strengthen their needs and communicate their ideas and other things better. Brands even try to bring out their humane side, take a leadership stance and project oneself as a progressive and modern brand because they want to become a part of the popular culture. 

Occasion based advertising and marketing even gives a chance to the brands to know the behavioral pattern of their target audience and then customize messages. This technique helps in capturing a large set of audience and hence increasing the reach of the brands along with emotionally benefiting both sides of the court. Many experts from the advertising industry claim that a well-developed and crafted occasion based ad campaign can put a strong sense of urgency as most of the people are receptive towards buying event-related goodies.

A sneak peak to some of the unique and heartwarming occasion based ad-campaigns awaits you!