Say it with Coke!
From confessing love with 'pehla nasha, pehla khumaar' to taking inspiration for examinations with 'Kar har maidan fateh'; from celebrating friendship with 'Yaaron dosti badi hi haseen hai' to making mother understand your emotions with 'Tujhe sab hai pata haina maa'; from living the wedding season with 'Shava-shava!' and 'Mehendi laga ke rakhna' to living life with 'Jeena issi ka naam hai' and 'Zindagi ek safar hai suhaana'- every song makes you want to feel the joy of little things in life. A good song is something that tells a story, a tale that lives with you forever.
Coca-Cola is a brand that has victoriously won the heart of its customers with its beautiful and soulful advertising campaigns. This time, Coca-Cola has taken inspiration from every song that has a story to tell and capacity to leave a mark on the minds of its customers. Coca-Cola has been one of the most loved beverages of every person from across the world and has now become a source of bringing the loved ones together. The campaign that has managed to connect with the audience is- #SayItWithCoke.
#SayItWithCoke began in Australia in the year 2011; the packaging of Coca-Cola bottles had some of the most loved and preferred songs imprinted on them. This attempt of the brand made people talk more and more about it and hence becoming number 1. This campaign extended its horizon to India with two lovely ideas- one presented in 2018 and the other one in 2019. India is a country known for its hospitality and shared values- the similar concept was taken up by Coca-Cola to connect with the consumers.
#SayItWithCoke; say it with a song- Year 2019 marked the beginning of the thoughtful advertising campaign by Coca-Cola with Bollywood heartthrob Ranbir Kapoor has their brand-ambassador. Coca-Cola as a brand focuses on uplifting every day moments and making them memorable for every one who is having the beverage. Songs in India has a very unique and different impact on the minds of the Indian audience- they are not merely a piece of music mixed with words but a way of expressing feelings meticulously and melodiously. This campaign aims to give a chance to people to express what they feel with the help of their favorite song. The famous lines of almost 140 popular have songs have become a part of the packaging of Coca-Cola. A simple yet heartfelt gesture of the brand has the power to make simplest moments of its consumer sparkle and become special.
#SayItwithCoke; celebrate relationships- Year 2018 was yet another year of witnessing the wave of love and togetherness with Coca-Cola. The advertising campaign was dedicated to celebrate every relationship with the help of the name-tags printed on the packaging of Coca-Cola bottles. It admired the diversity in India by printing the name-tags in 12 different languages. The most special thing about the campaign was how precisely and differently it described the relationships. The tags included- Grandma (Scolds me. Spoils me), Grandad (Old School. Yet Cool), Mom (Above the rest. Simply the best), Bae (Bugs me. Hugs me) and many others. The campaign was sucessful enough and helped the brand to increase its reach and market share by urging the customers to share their coke with the ones they love by acknowledging them.
Coca-Cola is a brand that has victoriously won the heart of its customers with its beautiful and soulful advertising campaigns. This time, Coca-Cola has taken inspiration from every song that has a story to tell and capacity to leave a mark on the minds of its customers. Coca-Cola has been one of the most loved beverages of every person from across the world and has now become a source of bringing the loved ones together. The campaign that has managed to connect with the audience is- #SayItWithCoke.
#SayItWithCoke began in Australia in the year 2011; the packaging of Coca-Cola bottles had some of the most loved and preferred songs imprinted on them. This attempt of the brand made people talk more and more about it and hence becoming number 1. This campaign extended its horizon to India with two lovely ideas- one presented in 2018 and the other one in 2019. India is a country known for its hospitality and shared values- the similar concept was taken up by Coca-Cola to connect with the consumers.
#SayItwithCoke; celebrate relationships- Year 2018 was yet another year of witnessing the wave of love and togetherness with Coca-Cola. The advertising campaign was dedicated to celebrate every relationship with the help of the name-tags printed on the packaging of Coca-Cola bottles. It admired the diversity in India by printing the name-tags in 12 different languages. The most special thing about the campaign was how precisely and differently it described the relationships. The tags included- Grandma (Scolds me. Spoils me), Grandad (Old School. Yet Cool), Mom (Above the rest. Simply the best), Bae (Bugs me. Hugs me) and many others. The campaign was sucessful enough and helped the brand to increase its reach and market share by urging the customers to share their coke with the ones they love by acknowledging them.
The personalized advertising campaign of Coca-Cola has inspired the youth to understand the love and shared values in any relationships. The emotional-strategy of the brand has undoubtedly helped it to increase its reach and expand its market but it has also benefited the people from within. Each one of us have become indulged in the monotonous routine life, stuck in the world of internet and digitization, packed with the pressure to perform well and are left with no choice but to involve in the viciousness of self-absorbing nature. We have forgotten the simplicity and joy of celebrating the simple pleasures of this. This advertising campaign, subconsciously, triggered the minds and feelings of a larger audience to value life and relationships by remembering the ones we love- even if it is for a moment. 'Feel Good' factor has come along with this campaign and sent a happy wave across the country.
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