Brands taking a jump to 'People Before' meme trend

Memes have lately been one of the sources of entertainment for almost every person who uses social media. The source of laughter, passing time, ultimate reason to scroll through feeds, connecting with friends, conveying the unspoken thoughts and what not- memes have become the soul of social media. By definition; it is a concept or an idea that spreads "virally" from one person to another via internet. An internet meme could be anything, from an image to a video file. However, the most common meme is an image of a person/graphic/animal with a witty caption!

Their essence of being spread "virally" has been taken into consideration by the creative teams of a lot of brands and companies. Advertising now is not just limited to ad-films, videos or broadcasting using the common mediums such as radios, televisions and newspapers. Advertisements have started to grow and evolve at the same pace as their viewers- the target market. Adopting and adapting to the idea of 'memes' is one such trend that has been taken up by advertisers.

Participating and joining hands with the 'meme' trend has helped the brands to make a long-lasting, unique and captivating image in the minds of the audience. It adds a dimension to how quirky and dynamic advertisements can become by highlighting their legacy and relevance. Social media has added value in increasing the reach of the brands in an effective and efficient manner. 'People Before' meme turned got extremely viral and well-used by the brands in order to enhance their social media presence and connect with their customers in a new way. 

1. Magic Bricks.com

Magic Bricks- helping people to look for houses and now showing the contrast of how people used to look for or build houses through the concept of early human civilization with a wit!

2. Ixigo

The story of Vikram and Betal has always been one of the dearest stories of everyone's childhood. Ixigo creatively used the background to compare how Vikram carried Betal at his back to go to place and how the millennials  helps in making journey reservations to make our life easy. 

3. Swiggy India

Swiggy has lately won hearts of many in terms of content creation by following and adapting to the newest trends. This meme shows how, before Swiggy was launched, the restaurant manager used to communicate with the customers who have placed the order for home delivery of food. 

4. Viu India

This meme has made people laugh their hearts out with its content and comparison. The idea of coming of social-media (that helps in stalking) and real-time stalkers, apparently the people living next door, has been portrayed humorously through the meme.

5. Set Wet

Set Wet has set the standards of humor high by highlighting one of the funniest looking characters in Bollywood, played by Shakti Kapoor, as their social media 'People Before' meme. The meme was shared virally among people and gave a boost to the social media presence of the brand.