HP- spreading light and love!
We have always heard how little or small acts of kindness can make this world a happy place. Some of the top brands and companies have taken this idea well into consideration. The festive season, 2019 has seen some of the most beautifully depicted stories inspired by the deeds of kindness from the lanes of India. This year, advertisements have precisely focused on evoking emotions of their target and potential audience to not just make good sales but also bringing about a positive change in our society. Sensitive issues, that need to be heard, have got a platform to get addressed through these creative story lines of advertisements.
HP has given a voice and picture to the idea of how kindness can brighten up anyone's world with their latest advertising campaign for Diwali, 2019. The "Amma ki Diwali happy banao" advertisement was about a little boy who helps the local, roadside diya seller to sell all her diyas well on time. The boy does this with the help of HP printer- he prints out the posters which say, 'Amma ki Diwali happy banao". The boy's small act of kindness urges people in his neighborhood to buy diyas from the lady than from any other expensive shop/kiosk.
HP as a brand believes in giving back to the society and according to their country marketing director, Neelima Burra, Diwali is the right occasion to do it in an even better manner. The advertising campaign did not only build an emotional connection with the viewers through the portrayal of act of empathy and kindness but also gave a platform to the idea of going local this Diwali. The idea of sustainable Diwali has been in buzz since the festive season started and this campaign very well gave the message of how one can contribute to its own society keeping in mind the idea of 'sustainability'. The advertising campaign of HP was successful in creating a tangible and positive impact on the lives of the audience by inspiring them to take a step forward to lighten up someone else's festival. They gave a beautiful metaphorical tagline to the advertisement- "Tu Jashn ban kisi ki zindagi ka, Ek ujla diya kisi ki Diwali ka".
HP has given a voice and picture to the idea of how kindness can brighten up anyone's world with their latest advertising campaign for Diwali, 2019. The "Amma ki Diwali happy banao" advertisement was about a little boy who helps the local, roadside diya seller to sell all her diyas well on time. The boy does this with the help of HP printer- he prints out the posters which say, 'Amma ki Diwali happy banao". The boy's small act of kindness urges people in his neighborhood to buy diyas from the lady than from any other expensive shop/kiosk.
HP as a brand believes in giving back to the society and according to their country marketing director, Neelima Burra, Diwali is the right occasion to do it in an even better manner. The advertising campaign did not only build an emotional connection with the viewers through the portrayal of act of empathy and kindness but also gave a platform to the idea of going local this Diwali. The idea of sustainable Diwali has been in buzz since the festive season started and this campaign very well gave the message of how one can contribute to its own society keeping in mind the idea of 'sustainability'. The advertising campaign of HP was successful in creating a tangible and positive impact on the lives of the audience by inspiring them to take a step forward to lighten up someone else's festival. They gave a beautiful metaphorical tagline to the advertisement- "Tu Jashn ban kisi ki zindagi ka, Ek ujla diya kisi ki Diwali ka".
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