Ishara; food for senses
Ishara; a modern Indian restaurant, situated in Lower Parel, Mumbai promises its customers to give a very distinctive and beautiful experience. The food they serve is classical and traditional with a touch of modernity. However, along with its food, it has another unique selling point- the vocabulary of the restaurant. Ishara's unique and special staff is its core strength in creating an exemplary dining experience. The insightful vision of this restaurant has been covered by an uplifting advertisement. The ad-film covers the gems and actual scenario of the restaurant.
The comprehensive vocabulary: "Actions and vibes speak louder than words"- a phrase that would define the whole experience of the restaurant. Ishara is a place which asks its customers to pay attention to the menu, food and especially the people around. The 25 members team is inclusive of differently-abled people. The whole team has been trained for 45 days on various aspects of hospitality, etiquette, life skills, job readiness, English sign language and math. The whole vibe of the restaurant is different from any other regular restaurant because words are not quite needed here. The staff is called with the help of raised hands or signs. Every staff member has a sign name printed at the back of their T-shirts which is their unique identity.
The advertisement on the social media page of Zomato tells the tale in an extremely beautiful manner. It showcases how the world is becoming 'one' and discrimination is nothing but a mere world. The disabled people are not different but like everyone else. Through Ishara, the disability of certain section of society is being considered as a strength of another. The founders of the restaurant believe that these people are far more hospitable than the 'normal' ones because, they smile more, they are more focused, intuitive, warm and friendly along with having a point to prove to the world. The advertisement has conveyed the idea of this restaurant in a very heartfelt manner. It tells people about the need to become independent and express themselves as individuals.
The advertisement is an extremely motivational and inspirational piece of work which urges the viewers to think about how words and actions can bring about a change. The world is about togetherness and coming out be stronger than ever. Each one of us has a fire within; the desire to stand out and make our own identity. Each one of us has the potential to be the hero of our story. Ishara is an outstanding example of how people can bring about a difference in their life by accepting their flaws, imperfections and above all, themselves. It is an exemplar of how good things can make a big impact.
Link to advertisement: https://www.facebook.com/zomato/videos/503198180521248/
The advertisement on the social media page of Zomato tells the tale in an extremely beautiful manner. It showcases how the world is becoming 'one' and discrimination is nothing but a mere world. The disabled people are not different but like everyone else. Through Ishara, the disability of certain section of society is being considered as a strength of another. The founders of the restaurant believe that these people are far more hospitable than the 'normal' ones because, they smile more, they are more focused, intuitive, warm and friendly along with having a point to prove to the world. The advertisement has conveyed the idea of this restaurant in a very heartfelt manner. It tells people about the need to become independent and express themselves as individuals.
The advertisement is an extremely motivational and inspirational piece of work which urges the viewers to think about how words and actions can bring about a change. The world is about togetherness and coming out be stronger than ever. Each one of us has a fire within; the desire to stand out and make our own identity. Each one of us has the potential to be the hero of our story. Ishara is an outstanding example of how people can bring about a difference in their life by accepting their flaws, imperfections and above all, themselves. It is an exemplar of how good things can make a big impact.
Link to advertisement: https://www.facebook.com/zomato/videos/503198180521248/
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