The Hero- a Bollywood story

Becoming an actor is a dream of many and only some get the chance to live it. Google as a brand focuses on enriching the consumer experience of searching and learning by making life easy with its constant support. The 5 minutes long ad-film, 'The Hero: A Bollywood story' focuses on promoting the feature Okay Google by the search engine which has made Google search more accessible and rewarding. The brand has focused on Indian market and targeted the audience with a heartwarming and emotional story line. Its tells the story of a boy and his father, starring Vicky Kaushal and Nandu Mahadev respectively, who are on a jounrey to rediscover their dreams with Google by their side.

Advertisement has once again connected itself with Bollywood to reach out and appeal a large number of audience. The story line has emotionally captivated the hearts of millions who are struggle in order to fulfill their dreams in order to become their own hero. It showcases a beautiful transformation in the thinking of Indians- a vivid contrast between generations; the yesteryear generation which sacrificed their dreams bound by the circumstances and the present year generation which refuses to settle and believes in fulfilling their dreams as well as the dreams of their loved ones. It beautifully portrays the beauty in of a father-child bond and how they connect emotionally by having the same set of aspirations. 

The advertisement conceptualized by Lowe Lintas, Delhi has used the insight to connect with a million people out there and inspired them to not give up on their dreams. Alongside, it conveys the message of how happiness gets transferred when people get the support of their families while on a journey of chasing their dreams.The advertisement is supported by a melodious song, 'Chal baawre' that suits the overall appearance and core theme of the ad-film while epitomizing hopes, dreams and timeless magic of Indian Cinema. The president of Lowe Lintas, Mr. Naveen Gaur said, "nothing unites this nation as strongly as cinema does. Cinema is so ingrained in us that we constantly wish to know more about films and stars. Google search has enhanced the experience of people in knowing about stars and much more."

There has been a paradigm shift in the duration and conceptualization of advertisements from a past few years. With the coming of digital media, the challenge to remain number 1 in the minds of the customers is ever-increasing. This ad-film has an emotional approach that plays a strong role in capturing audience's attention along with a longer time duration as compared to other ads that we used to see 5-6 years from now. There are numerous benefits that come along with digital ad-films. These include:

• Getting converted into sales by 35% (studies show that almost 4 billion videos are watched on YouTube everyday increasing the sales)
• Researches how that almost 700 insightful and valuable advertising videos are shared every minute by twitter users hence increasing the market reach
• It is mobile friendly and can be watched without any disturbance
• It captivates the audience by utilizing the complete time and space to convey the message beautifully
• Videos (ad-films) are performing extremely well in educating and informing people to bring about a change- be it actions or thinking- in the world to make this a better place

Latest advertisements have contributed to the society by making people recall the values and feelings that have been forgotten in the midst of a busy world. The things that add beauty in life are getting reminded to us with the help of advertisements. It is creating an aura to remind us to rejoice the simple joys of living through a virtual world- that is how creativity adds colors in the grays of life.