Apoorva On Ads

'Beti Padhao, Beti Bachao' is one of the most revolutionary initiatives by the Indian government. Even though India is in a continuous progression to become a super-power, daughters of rural areas in India are still deprived of their right to education. It is needless to say that this is because of the sheer stereotype that is deep rooted in the minds of the rural population- 'beti paraya dhan hai' - which keeps back people from investing in their daughters education and future. Reports show that almost 53% of girls between the age group of 6-14 do not get a chance at attend school because of numerous factors like poverty, lack of safety on roads and lack of inclination towards schooling if girls. Breakthrough India is an organization that works on addressing and changing the cultural norms that perpetuate violence against women and girls. On the occasion of National Daughter's Day, 2019, the organization joined hands with Ogilvy, Mumbai to spread a life-cha...

Dove- you are more beautiful than you think. Dove is one of the most successful brands that have started a revolution when it comes to make women feel confident and beautiful from within. Dove, as a brand, been winning hearts of a million women with its evocative and inspiring advertisements showing that it cares for the women. The brand's 'Real Beauty' campaign has been breaking records since 2004. The campaign's impact extended more than just promoting their product. It is continuously working towards changing the perception of women about themselves. 2013 witnessed the journey of one of the most beautiful and thoughtful campaigns ever created- Sketches . It focused on the way a woman describes her perception of beauty when she thinks about herself. The 3 minutes long ad-film became one of the most loved videos on internet. The video has been viewed more than 114 million times, uploaded in 25 languages on 33 Dove YouTube channels and viewed in more than 110 co...

Becoming an actor is a dream of many and only some get the chance to live it. Google as a brand focuses on enriching the consumer experience of searching and learning by making life easy with its constant support. The 5 minutes long ad-film, 'The Hero: A Bollywood story' focuses on promoting the feature Okay Google by the search engine which has made Google search more accessible and rewarding. The brand has focused on Indian market and targeted the audience with a heartwarming and emotional story line. Its tells the story of a boy and his father, starring Vicky Kaushal and Nandu Mahadev respectively, who are on a jounrey to rediscover their dreams with Google by their side. Advertisement has once again connected itself with Bollywood to reach out and appeal a large number of audience. The story line has emotionally captivated the hearts of millions who are struggle in order to fulfill their dreams in order to become their own hero. It showcases a beautiful transform...

From confessing love with 'pehla nasha, pehla khumaar' to taking inspiration for examinations with 'Kar har maidan fateh' ; from celebrating friendship with 'Yaaron dosti badi hi haseen hai' to making mother understand your emotions with 'Tujhe sab hai pata haina maa' ; from living the wedding season with 'Shava-shava!' and 'Mehendi laga ke rakhna' to living life with 'Jeena issi ka naam hai' and 'Zindagi ek safar hai suhaana' - every song makes you want to feel the joy of little things in life. A good song is something that tells a story, a tale that lives with you forever. Coca-Cola is a brand that has victoriously won the heart of its customers with its beautiful and soulful advertising campaigns. This time, Coca-Cola has taken inspiration from every song that has a story to tell and capacity to leave a mark on the minds of its customers. Coca-Cola has been one of the most loved beverages of every person from acr...

Cinema has been something really close to the heart of India. The tales told by Indian cinema hold the power to resonate with people's emotions. These movies have enriched the lives of the people by making them feel connected to the core ideas, messages and emotions being portrayed on screen. Sony Max 2 as a brand promises to make people relive these emotions, memories and moments through the magic of iconic movies. DDB Mudra conceptualized a very special campaign to convey the channel's idea or ethos- "kuch filmo ka jaadoo kabhi kum nahi hota" to people across the country.  The movies that were on-screen long time ago still have a refreshing impact on the lives of the Indian audience. One of the most special things about a good story is that it stays with you, for a lifetime- and this was shown in the advertising campaign of Sony Max 2. The tagline of the advertising campaign suits well to the aim of the campaign- "Yaad Rahega!"  This advertising cam...

Ishara; a modern Indian restaurant, situated in Lower Parel, Mumbai promises its customers to give a very distinctive and beautiful experience. The food they serve is classical and traditional with a touch of modernity. However, along with its food, it has another unique selling point- the vocabulary of the restaurant. Ishara's unique and special staff is its core strength in creating an exemplary dining experience. The insightful vision of this restaurant has been covered by an uplifting advertisement. The ad-film covers the gems and actual scenario of the restaurant. The comprehensive vocabulary:   "Actions and vibes speak louder than words"- a phrase that would define the whole experience of the restaurant. Ishara is a place which asks its customers to pay attention to the menu, food and especially the people around. The 25 members team is inclusive of differently-abled people. The whole team has been trained for 45 days on various aspects of hospitality, etique...

Emotional appeal in advertising has been the key to create a long-lasting image in the minds of the target and potential audience for the brands. Studies show that emotionally charged/strong events create powerful memories in the minds of the people. The similar approach was taken into action by ICICI Prudential Life Insurance. The insurance company decided to pay a tribute to the little acts of kindness, which are often not paid attention to, done by the men in family! The advertisement is more like a beautiful puzzle that gets made into a big, complete picture after the missing pieces get together. Various instances are brought together as if pearls getting strung together to form a delightful necklace adorned by one whole family! Advertisement mainly focuses on the tender, caring and soft side of men celebrating their role of being a "family man". This advertisements certainly stands apart from various other advertisements that portray men to be strong, rigid and t...

Breast Cancer is one of the most common types of cancer found in women. 1 out of every 8 women have a risk of developing breast cancer in her lifetime and on an average, every 2 minutes, a woman is diagnosed with breast cancer. Women are always advised to be aware about the symptoms and how they can take the first step by diagnosing the problem themselves. An extremely thoughtful and beautiful advertisement campaign was launched by Philips India to spread awareness about and fight against breast cancer. As a part of their CSR activity, Philips India produced this reflective advertisement in 2014. It aimed at educating husbands across the country to secure their wives health. The campaign is called HIM (Husband Initiated Movement) and is in its fifth year to promote the benefits of early detection of breast cancer. The campaign encouraged the husbands to equally divide the house chores so that their wives could get time to do a breast self examination test. It has become the biggest th...

When we hear the word "men", the words that get associated along are- strong, robust, protecting, chivalrous, rough, tough, charming etc. They are often coined as 'hard to break'. Talking about their inner feelings, thoughts; opening up their vulnerability is often considered to be a sign of weakness when joined with the word "men". Since many years, men have been told to hide their tears and fragility because of the stereotype that comes along- Men don't cry . On the occasion of international men's day, Gillette decided to put down all the stereotypes that prevail in the society to get in action their belief- the best a man can get . The latest advertising launched by Gillette questions the audience, "why don't men show their tears?" through the real-life, inspiring tale of Lt. Col. Manoj Kumar (Retd.) and his father- the true heroes. Their story holds the power to show the world that when we get past the stereotypes that const...

Memes have lately been one of the sources of entertainment for almost every person who uses social media. The source of laughter, passing time, ultimate reason to scroll through feeds, connecting with friends, conveying the unspoken thoughts and what not- memes have become the soul of social media. By definition; it is a concept or an idea that spreads "virally" from one person to another via internet. An internet meme could be anything, from an image to a video file. However, the most common meme is an image of a person/graphic/animal with a witty caption! Their essence of being spread "virally" has been taken into consideration by the creative teams of a lot of brands and companies. Advertising now is not just limited to ad-films, videos or broadcasting using the common mediums such as radios, televisions and newspapers. Advertisements have started to grow and evolve at the same pace as their viewers- the target market. Adopting and adapting to the idea of ...

Lights, new clothes, decorations, sweets, flowers, family, friends, crackers and, Cadbury Celebrations - elements that join hands together to complete the Diwali of every Indian. From showcasing how to celebrate new friendship to exploring the bond of every possible relationships; Cadbury has always used the most heartwarming ways to connect with its audience, make its place in their hearts and market. Its sweet essence is not only present in its products but also the messages that are conveyed by its emotionally rewarding advertising campaigns. This year on Diwali, Cadbury Celebrations added one more color to the palette of its uplifting advertisements with its newly launched- #BadiFamilyBadiDiwali campaign. The campaign is a portrayal of the love, warmth and shared values of a typical Indian family. It highlights the fact that true happiness lies in sharing the sweetest moments with the ones who are closest to your heart! The tagline- 'kuch achcha ho jaye, kuch meetha ho ja...

A new story, a new beginning. Diwali is usually full of surprises and happiness. It starts with the sweets that are bought from the most famous sweet-shop of the area and ends with good wishes and greetings by our loved ones. One element of surprise was added by Vodafone's latest advertising campaign which revolved around one of the most important issues that needs to get seen. The ad-film was woven with a beautiful story-line that defines the love, warmth and purity of bond which grandparents share with their grandchildren. The story starts when an elderly woman, who is busy with the preparations of the festival, gets her first Diwali greeting from her beloved grandson, who stays in a different city. Seeing just one message which included a graphic image of 'Happy Diwali' makes her feel overwhelmed. The light of love and pure joy in her eyes adds a spark to her divine beauty. The ad-film continues with the portrayal of the efforts being made by the grandmother, who...

The Hello Bench!  The story of 'The Hello Bench' hails from Milan, Italy and began in 2017. The protagonist of the story is one of the most favorite brands of people across the world-  Nescafé .   The story focuses on the idea of coming together and celebrating new relationships over a cup of coffee, which plays yet another chief role in the story.  Nescafe says, "It all starts with a Nescafe". The idea of togetherness and beginning has always been favored by it. But when we take a step out of the dreamy lane, reality hits us. Building new relationships is harder than one can think. Each and everyone of us is surrounded by million others and yet initiating something new and getting the right vibe feels difficult. There are millions of questions that strike our mind and trillions of conclusions that we draw without even making an effort. The situation sometimes makes us want to stay in our comfort zones without experiencing the joy and spark of interacting w...

Reliance Fresh Diwali- it could truly be described as a breath of fresh air. An initiative by the Reliance foundation to lighten up the life of unprivileged. Reliance Fresh started a heartwarming campaign on one of the most awaited occasions in India, Diwali- "Dil Bada, toh Diwali Badi" . 2019 has been a year that has produced advertisements which define the change that is visible in Indian society, one of it being the campaign started by Reliance Fresh. The word 'bada' , which means 'big' certainly has different connotations in the campaign, including 'big heart' , 'big celebrations' , 'big occasion' and 'big moments' . The advertisement starts with a beautiful story which focuses on the little joys of life that mean more than words could express. It is inspired by a true story where a well-off woman decides to brighten and lighten up the life of her unprivileged domestic house help. The protagonist surprises her house-hel...

We have always heard how little or small acts of kindness can make this world a happy place. Some of the top brands and companies have taken this idea well into consideration. The festive season, 2019 has seen some of the most beautifully depicted stories inspired by the deeds of kindness from the lanes of India. This year, advertisements have precisely focused on evoking emotions of their target and potential audience to not just make good sales but also bringing about a positive change in our society. Sensitive issues, that need to be heard, have got a platform to get addressed through these creative story lines of advertisements. HP has given a voice and picture to the idea of how kindness can brighten up anyone's world with their latest advertising campaign for Diwali, 2019. The "Amma ki Diwali happy  banao" advertisement was about a little boy who helps the local, roadside diya seller to sell all her diyas well on time. The boy does this with the help of HP prin...

Advertisements- one of the strongest channels communication- known for effectively spreading messages that are capable of bringing about a change in the world. In a land like India, that is acknowledged by diversity and variety, advertisements have dealt with a wide array of audiences, catering to new and interesting demands! Festive season brings with itself the idea of newness in the minds of people- from setting the wardrobe new to painting the house bright, from the brand new household utensils to comforting bathroom wares, and from investing in properties to visiting the streets of hometown in the new vehicles.  For advertisers, festive season sets up a new platform to break the clutter and outshine among the regular advertisements. Marketing and branding strategies see a new face and side with the coming of any mega-festival, be it Holi, Diwali, Rakshabandhan, Guruparv, Eid, Christmas or Makar Sakranti. This colourful period marks the beginning of a lot of benefits...

Gully Boy - a story of underground rap culture, determination and self belief has won millions of hearts with its classic yet spunky story-line, exquisite performances and rap numbers. The movie, directed by Zoya Akhtar, starring Ranveer Singh and Alia Bhatt is completely groundbreaking that inspired many Gully boys to follow their dreams and believe in themselves with its,  'Apna time aayega' rap, has officially made its entry in the Oscars, 2020. The film, released in February this year, managed to break records and connect with its audience in the most significant manner by finely portraying the struggles of Murad which ultimately led him to make his dreams a reality! Gully Boy- Apna Time Aayega Gully boy, with its trailer and ultimate catchphrases like 'Apna time aayega' allured various brands, companies and meme developers to connect with the audience in the most relatable and prolific manner. The brands were seen getting quirky creative with the energy spr...

Instagram music was launched in India very recently bringing the wave of happiness in the social-media life of the millennial generation. Instagram music, as soon as it entered in the Indian market started functioning as the trend setter for various brands taking in consideration the idea topical advertising. Amul, as a brand has so far been at number 1 position in terms of topical advertising. The same trend got recently followed by various other brands like JBL, Swiggy, Zomato AXN etc. However, Swiggy has literally and figuratively outshone in the rat race of making one of the most creative topical advertisements. Swiggy , the food ordering app is already the king of hearts for many and has now managed to be the king of advertisements as well. Swiggy is known as the friend of people to which they go to when they need to fill their belly and heart as well! This time, the brand has managed to emerge as the top artist in the game. The brand launched an advertisement in the form of ...