Swiggy outshines with the latest Instagram Music trend!
Instagram music was launched in India very recently bringing the wave of happiness in the social-media life of the millennial generation. Instagram music, as soon as it entered in the Indian market started functioning as the trend setter for various brands taking in consideration the idea topical advertising. Amul, as a brand has so far been at number 1 position in terms of topical advertising. The same trend got recently followed by various other brands like JBL, Swiggy, Zomato AXN etc. However, Swiggy has literally and figuratively outshone in the rat race of making one of the most creative topical advertisements.
Swiggy, the food ordering app is already the king of hearts for many and has now managed to be the king of advertisements as well. Swiggy is known as the friend of people to which they go to when they need to fill their belly and heart as well! This time, the brand has managed to emerge as the top artist in the game. The brand launched an advertisement in the form of a series of Instagram stories showcasing the journey of anyone and everyone who uses Swiggy to beat hunger.
The whole advertisement was in the form of a delightful and whimsy story telling episode by the brand itself which starts from when the hunger first kicks in, playing the song Chicken kuk-doo-koo and ending at when the food successfully gets delivered, playing the song Saajanji ghar aaye. The series had the most relatable songs like Pareshaan for the confusion one experiences in choosing what to order, Koi Mil Gaya for when the customer finally decides what to order and Mere gully mein for tracking the order that has been placed. The full story was the perfect soul-food with the blend of Bollywood songs being played on Instagram Music depicting every mood and emotion of every person who has chooses Swiggy.
The brand has absolutely nailed the way how topical advertising should be used for winning the hearts of the customers and getting extra coverage for better brand positioning and image. Swiggy's latest advertisement has been the talk of the town, rather whole country. As soon as the advertisement was put up on the official Instagram page of Swiggy, India, it got popular with absolutely no time and is still getting endless shares and likes. On the very same day, Swiggy's advertisement was not only appearing the most searched list of advertisements but on the Instagram stories of millennials as well. The creativity, humor and excellence of Swiggy was well appreciated by various established platforms like Mad over Marketing, Social Samosa etc.
Swiggy, the food ordering app is already the king of hearts for many and has now managed to be the king of advertisements as well. Swiggy is known as the friend of people to which they go to when they need to fill their belly and heart as well! This time, the brand has managed to emerge as the top artist in the game. The brand launched an advertisement in the form of a series of Instagram stories showcasing the journey of anyone and everyone who uses Swiggy to beat hunger.
The whole advertisement was in the form of a delightful and whimsy story telling episode by the brand itself which starts from when the hunger first kicks in, playing the song Chicken kuk-doo-koo and ending at when the food successfully gets delivered, playing the song Saajanji ghar aaye. The series had the most relatable songs like Pareshaan for the confusion one experiences in choosing what to order, Koi Mil Gaya for when the customer finally decides what to order and Mere gully mein for tracking the order that has been placed. The full story was the perfect soul-food with the blend of Bollywood songs being played on Instagram Music depicting every mood and emotion of every person who has chooses Swiggy.
The brand has absolutely nailed the way how topical advertising should be used for winning the hearts of the customers and getting extra coverage for better brand positioning and image. Swiggy's latest advertisement has been the talk of the town, rather whole country. As soon as the advertisement was put up on the official Instagram page of Swiggy, India, it got popular with absolutely no time and is still getting endless shares and likes. On the very same day, Swiggy's advertisement was not only appearing the most searched list of advertisements but on the Instagram stories of millennials as well. The creativity, humor and excellence of Swiggy was well appreciated by various established platforms like Mad over Marketing, Social Samosa etc.
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| Swiggy, India |
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