Zomato: captivating with minimalism

Zomato- the restaurant finding and food ordering app has been the trend setter in terms of creativity. Many advertisers have applauded the creative team of the company for creating some of the most eye-catching advertisements and staying in the limelight in just the right way. The team has done its job wisely by choosing the right medium and being minimalist in putting their messages in the most attractive and relatable manner. The advertisements have been such that the audiences turn on their notification to get the updates from Zomato.
The colour scheme of the brand has created a very strong recall value of it. One can immediately get reminded of the brand by looking at the red background with white graphics or quirky one-liners over it. One of the most talked promotional tweets of Zomato has been, "guys kabhi kabhi ghar ka khaana bhi kha lena chahiye" reminding the customers to eat home-cooked food for a change. This tweets triggered many hilarious responses from the target audience as well as the parallel brands that run with the similar popularity in the market. Some of the brands that were inspired by the tweet were- YouTube, Amazon Prime, Ixigo, MobiKwik, FAASOS and Dabur Hajmola. It involved other brands and customers in a one-to-one and personalized communication over twitter. 
Besides using the most connecting language, Zomato is also seen making people aware about the current issues and happenings in a very eccentric way. Indians and their love for Bollywood is never ending. The brand has very cleverly taken that into consideration and made some witty posts to enhance the online presence and connect to the customers by taking inspiration from the trendiest news, songs and dialogues. The brand is definitely known for advertising their service in the smartest way. It has outshone in the field of digital advertising with its minimal artwork and graphics using the same color theme throughout and producing expressive content. 
Zomato's creative team keeps the audience engaged by not only letting them know more about their favorite app but also by making them aware about the ongoing events. Many brands have struggled in getting a good number of followers for their online platforms and Zomato has excelled in gaining celebrity followers along with general public having a huge fan-base. There have been various other humorous and interesting ads made by Zomato which said, "Pyaar ek Dhokla hai", "Tennu fruit suit karda?, "Kya pata... Call ho na ho?", "Bhel delivered faster than bail" etc. Zomato indeed has the most interesting, captivating and pun-ny content for an established digital presence.

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