Godrej: Interiors that make space for love, life and happiness!

A house becomes a home when memories and moments of togetherness start to fill in the void. In order to capture the attention of maximum audience base, brand experts, communicators and advertisers are trying their best to learn more about emotions and feelings that the customers relate with their choice of products. Godrej Interio- furniture and interior solutions' barnd has recently launched a re-positioning campaign which has been successful in showcasing how furniture plays a vital role in making homes come alive. The TVC ad-campaign has focused on 'Creating space for life'.
One of the most interesting things about this ad-campaign is the research followed by the reason that helped in blurring the line that exists between bringing a house come alive or simply making it look beautiful. The brand has realized that due to extreme work pressure and demand to do the best professionally, Millennial and Gen Z have lost on creating family ties and hence making space for their emotional comfort, passions and littlest joys of living at peace under your own roof. The fuss makes it difficult for them to pay attention to the dynamic and lively aura of home. The ad-campaign has tried its best to remind their customers and potential audience that in spite of the rigmaroles of various pressures of life, one should make space for the happiness that comes when one steps in his/her safe space- home.

The advertisement beautifully showcases how various stories are linked to all the different corners of their houses- for instance; bedroom could play the role of a nursery as well as an office and kitchen could play the role of a music room as well as cooking space- making the house breathe as freely as a butterfly! 

The ad campaign wonderfully brings forth the idea of how the brand has functioned as a catalyst in bringing a positive change to life by not just being a furniture brand but a designer of spaces.