Apoorva On Ads

Breast Cancer is one of the most common types of cancer found in women. 1 out of every 8 women have a risk of developing breast cancer in her lifetime and on an average, every 2 minutes, a woman is diagnosed with breast cancer. Women are always advised to be aware about the symptoms and how they can take the first step by diagnosing the problem themselves. An extremely thoughtful and beautiful advertisement campaign was launched by Philips India to spread awareness about and fight against breast cancer. As a part of their CSR activity, Philips India produced this reflective advertisement in 2014. It aimed at educating husbands across the country to secure their wives health. The campaign is called HIM (Husband Initiated Movement) and is in its fifth year to promote the benefits of early detection of breast cancer. The campaign encouraged the husbands to equally divide the house chores so that their wives could get time to do a breast self examination test. It has become the biggest th...

When we hear the word "men", the words that get associated along are- strong, robust, protecting, chivalrous, rough, tough, charming etc. They are often coined as 'hard to break'. Talking about their inner feelings, thoughts; opening up their vulnerability is often considered to be a sign of weakness when joined with the word "men". Since many years, men have been told to hide their tears and fragility because of the stereotype that comes along- Men don't cry . On the occasion of international men's day, Gillette decided to put down all the stereotypes that prevail in the society to get in action their belief- the best a man can get . The latest advertising launched by Gillette questions the audience, "why don't men show their tears?" through the real-life, inspiring tale of Lt. Col. Manoj Kumar (Retd.) and his father- the true heroes. Their story holds the power to show the world that when we get past the stereotypes that const...

Memes have lately been one of the sources of entertainment for almost every person who uses social media. The source of laughter, passing time, ultimate reason to scroll through feeds, connecting with friends, conveying the unspoken thoughts and what not- memes have become the soul of social media. By definition; it is a concept or an idea that spreads "virally" from one person to another via internet. An internet meme could be anything, from an image to a video file. However, the most common meme is an image of a person/graphic/animal with a witty caption! Their essence of being spread "virally" has been taken into consideration by the creative teams of a lot of brands and companies. Advertising now is not just limited to ad-films, videos or broadcasting using the common mediums such as radios, televisions and newspapers. Advertisements have started to grow and evolve at the same pace as their viewers- the target market. Adopting and adapting to the idea of ...

Lights, new clothes, decorations, sweets, flowers, family, friends, crackers and, Cadbury Celebrations - elements that join hands together to complete the Diwali of every Indian. From showcasing how to celebrate new friendship to exploring the bond of every possible relationships; Cadbury has always used the most heartwarming ways to connect with its audience, make its place in their hearts and market. Its sweet essence is not only present in its products but also the messages that are conveyed by its emotionally rewarding advertising campaigns. This year on Diwali, Cadbury Celebrations added one more color to the palette of its uplifting advertisements with its newly launched- #BadiFamilyBadiDiwali campaign. The campaign is a portrayal of the love, warmth and shared values of a typical Indian family. It highlights the fact that true happiness lies in sharing the sweetest moments with the ones who are closest to your heart! The tagline- 'kuch achcha ho jaye, kuch meetha ho ja...

A new story, a new beginning. Diwali is usually full of surprises and happiness. It starts with the sweets that are bought from the most famous sweet-shop of the area and ends with good wishes and greetings by our loved ones. One element of surprise was added by Vodafone's latest advertising campaign which revolved around one of the most important issues that needs to get seen. The ad-film was woven with a beautiful story-line that defines the love, warmth and purity of bond which grandparents share with their grandchildren. The story starts when an elderly woman, who is busy with the preparations of the festival, gets her first Diwali greeting from her beloved grandson, who stays in a different city. Seeing just one message which included a graphic image of 'Happy Diwali' makes her feel overwhelmed. The light of love and pure joy in her eyes adds a spark to her divine beauty. The ad-film continues with the portrayal of the efforts being made by the grandmother, who...

The Hello Bench!  The story of 'The Hello Bench' hails from Milan, Italy and began in 2017. The protagonist of the story is one of the most favorite brands of people across the world-  Nescafé .   The story focuses on the idea of coming together and celebrating new relationships over a cup of coffee, which plays yet another chief role in the story.  Nescafe says, "It all starts with a Nescafe". The idea of togetherness and beginning has always been favored by it. But when we take a step out of the dreamy lane, reality hits us. Building new relationships is harder than one can think. Each and everyone of us is surrounded by million others and yet initiating something new and getting the right vibe feels difficult. There are millions of questions that strike our mind and trillions of conclusions that we draw without even making an effort. The situation sometimes makes us want to stay in our comfort zones without experiencing the joy and spark of interacting w...

Reliance Fresh Diwali- it could truly be described as a breath of fresh air. An initiative by the Reliance foundation to lighten up the life of unprivileged. Reliance Fresh started a heartwarming campaign on one of the most awaited occasions in India, Diwali- "Dil Bada, toh Diwali Badi" . 2019 has been a year that has produced advertisements which define the change that is visible in Indian society, one of it being the campaign started by Reliance Fresh. The word 'bada' , which means 'big' certainly has different connotations in the campaign, including 'big heart' , 'big celebrations' , 'big occasion' and 'big moments' . The advertisement starts with a beautiful story which focuses on the little joys of life that mean more than words could express. It is inspired by a true story where a well-off woman decides to brighten and lighten up the life of her unprivileged domestic house help. The protagonist surprises her house-hel...