Apoorva On Ads

Dove- you are more beautiful than you think. Dove is one of the most successful brands that have started a revolution when it comes to make women feel confident and beautiful from within. Dove, as a brand, been winning hearts of a million women with its evocative and inspiring advertisements showing that it cares for the women. The brand's 'Real Beauty' campaign has been breaking records since 2004. The campaign's impact extended more than just promoting their product. It is continuously working towards changing the perception of women about themselves. 2013 witnessed the journey of one of the most beautiful and thoughtful campaigns ever created- Sketches . It focused on the way a woman describes her perception of beauty when she thinks about herself. The 3 minutes long ad-film became one of the most loved videos on internet. The video has been viewed more than 114 million times, uploaded in 25 languages on 33 Dove YouTube channels and viewed in more than 110 co...

Becoming an actor is a dream of many and only some get the chance to live it. Google as a brand focuses on enriching the consumer experience of searching and learning by making life easy with its constant support. The 5 minutes long ad-film, 'The Hero: A Bollywood story' focuses on promoting the feature Okay Google by the search engine which has made Google search more accessible and rewarding. The brand has focused on Indian market and targeted the audience with a heartwarming and emotional story line. Its tells the story of a boy and his father, starring Vicky Kaushal and Nandu Mahadev respectively, who are on a jounrey to rediscover their dreams with Google by their side. Advertisement has once again connected itself with Bollywood to reach out and appeal a large number of audience. The story line has emotionally captivated the hearts of millions who are struggle in order to fulfill their dreams in order to become their own hero. It showcases a beautiful transform...

From confessing love with 'pehla nasha, pehla khumaar' to taking inspiration for examinations with 'Kar har maidan fateh' ; from celebrating friendship with 'Yaaron dosti badi hi haseen hai' to making mother understand your emotions with 'Tujhe sab hai pata haina maa' ; from living the wedding season with 'Shava-shava!' and 'Mehendi laga ke rakhna' to living life with 'Jeena issi ka naam hai' and 'Zindagi ek safar hai suhaana' - every song makes you want to feel the joy of little things in life. A good song is something that tells a story, a tale that lives with you forever. Coca-Cola is a brand that has victoriously won the heart of its customers with its beautiful and soulful advertising campaigns. This time, Coca-Cola has taken inspiration from every song that has a story to tell and capacity to leave a mark on the minds of its customers. Coca-Cola has been one of the most loved beverages of every person from acr...

Cinema has been something really close to the heart of India. The tales told by Indian cinema hold the power to resonate with people's emotions. These movies have enriched the lives of the people by making them feel connected to the core ideas, messages and emotions being portrayed on screen. Sony Max 2 as a brand promises to make people relive these emotions, memories and moments through the magic of iconic movies. DDB Mudra conceptualized a very special campaign to convey the channel's idea or ethos- "kuch filmo ka jaadoo kabhi kum nahi hota" to people across the country.  The movies that were on-screen long time ago still have a refreshing impact on the lives of the Indian audience. One of the most special things about a good story is that it stays with you, for a lifetime- and this was shown in the advertising campaign of Sony Max 2. The tagline of the advertising campaign suits well to the aim of the campaign- "Yaad Rahega!"  This advertising cam...

Ishara; a modern Indian restaurant, situated in Lower Parel, Mumbai promises its customers to give a very distinctive and beautiful experience. The food they serve is classical and traditional with a touch of modernity. However, along with its food, it has another unique selling point- the vocabulary of the restaurant. Ishara's unique and special staff is its core strength in creating an exemplary dining experience. The insightful vision of this restaurant has been covered by an uplifting advertisement. The ad-film covers the gems and actual scenario of the restaurant. The comprehensive vocabulary:   "Actions and vibes speak louder than words"- a phrase that would define the whole experience of the restaurant. Ishara is a place which asks its customers to pay attention to the menu, food and especially the people around. The 25 members team is inclusive of differently-abled people. The whole team has been trained for 45 days on various aspects of hospitality, etique...

Emotional appeal in advertising has been the key to create a long-lasting image in the minds of the target and potential audience for the brands. Studies show that emotionally charged/strong events create powerful memories in the minds of the people. The similar approach was taken into action by ICICI Prudential Life Insurance. The insurance company decided to pay a tribute to the little acts of kindness, which are often not paid attention to, done by the men in family! The advertisement is more like a beautiful puzzle that gets made into a big, complete picture after the missing pieces get together. Various instances are brought together as if pearls getting strung together to form a delightful necklace adorned by one whole family! Advertisement mainly focuses on the tender, caring and soft side of men celebrating their role of being a "family man". This advertisements certainly stands apart from various other advertisements that portray men to be strong, rigid and t...