Apoorva On Ads

Gully Boy - a story of underground rap culture, determination and self belief has won millions of hearts with its classic yet spunky story-line, exquisite performances and rap numbers. The movie, directed by Zoya Akhtar, starring Ranveer Singh and Alia Bhatt is completely groundbreaking that inspired many Gully boys to follow their dreams and believe in themselves with its,  'Apna time aayega' rap, has officially made its entry in the Oscars, 2020. The film, released in February this year, managed to break records and connect with its audience in the most significant manner by finely portraying the struggles of Murad which ultimately led him to make his dreams a reality! Gully Boy- Apna Time Aayega Gully boy, with its trailer and ultimate catchphrases like 'Apna time aayega' allured various brands, companies and meme developers to connect with the audience in the most relatable and prolific manner. The brands were seen getting quirky creative with the energy spr...

Instagram music was launched in India very recently bringing the wave of happiness in the social-media life of the millennial generation. Instagram music, as soon as it entered in the Indian market started functioning as the trend setter for various brands taking in consideration the idea topical advertising. Amul, as a brand has so far been at number 1 position in terms of topical advertising. The same trend got recently followed by various other brands like JBL, Swiggy, Zomato AXN etc. However, Swiggy has literally and figuratively outshone in the rat race of making one of the most creative topical advertisements. Swiggy , the food ordering app is already the king of hearts for many and has now managed to be the king of advertisements as well. Swiggy is known as the friend of people to which they go to when they need to fill their belly and heart as well! This time, the brand has managed to emerge as the top artist in the game. The brand launched an advertisement in the form of ...

Nykaa- Mumbai-based, online multi-brand beauty retailer store selling cosmetics and wellness products that started in April, 2012 has finally come up to the heart of Rajasthan, Pink City. Nykaa inaugurated its 11th physical retail store in Jaipur in the year 2017 and has now extended it to Nykaa Luxe for the luxury beauty products. It is located at the ground floor of Kamani Mansion, MI Road, Jaipur. Nykaa as a brand was found by Falguni Nayar, a former investment banker after she got inspired by the idea of Sephora. The main agenda and objective of Nykaa was to create a brand that embodies the spirit of the modern Indian women. The brand was initially making its business through its digital platform and now has opened around 25 physical retail outlets proving that the Indian audience, belonging to small towns or metropolitan cities does not hesitate in spending for expensive cosmetics and wellness products if they trust the retailer completely. The brand has built a strong brand-im...

Zomato - the restaurant finding and food ordering app has been the trend setter in terms of creativity. Many advertisers have applauded the creative team of the company for creating some of the most eye-catching advertisements and staying in the limelight in just the right way. The team has done its job wisely by choosing the right medium and being minimalist in putting their messages in the most attractive and relatable manner. The advertisements have been such that the audiences turn on their notification to get the updates from Zomato. The colour scheme of the brand has created a very strong recall value of it. One can immediately get reminded of the brand by looking at the red background with white graphics or quirky one-liners over it. One of the most talked promotional tweets of Zomato has been, "guys kabhi kabhi ghar ka khaana bhi kha lena chahiye" reminding the customers to eat home-cooked food for a change. This tweets triggered many hilarious responses from th...

A house becomes a home when memories and moments of togetherness start to fill in the void. In order to capture the attention of maximum audience base, brand experts, communicators and advertisers are trying their best to learn more about emotions and feelings that the customers relate with their choice of products. Godrej Interio- furniture and interior solutions' barnd has recently launched a re-positioning campaign which has been successful in showcasing how furniture plays a vital role in making homes come alive. The TVC ad-campaign has focused on 'Creating space for life'. One of the most interesting things about this ad-campaign is the research followed by the reason that helped in blurring the line that exists between bringing a house come alive or simply making it look beautiful. The brand has realized that due to extreme work pressure and demand to do the best professionally, Millennial and Gen Z have lost on creating family ties and hence making space for their ...

Year 2016 could be considered as the harbinger of astonishing achievements for the ad-agencies in India. Mindshare, Mumbai won the Glass Lion Award by scoring the Grand Prix at the Cannes Lion festival for its heart-winning ad-film for the tea brand, Red Label. The ad film features Sonu Nigam with the 6 pack band of transgenders singing, "Sab Rab de Bande". It has garnered 2 million views on YouTube and still counting. Less do people know that the video is inspired from a true story based on the life of one of the members of the band. The discrimination and trans-phobic harassment has been common and quite evident for these people because of the lack of understanding among the public. The inequality and biases they face is unnatural that needs to get eradicated from roots for a better tomorrow. India witnessed a revolutionary decision in September, 2018 by decriminalizing section 377 by declaring it unconstitutional. This decision has opened the doors to equality, acceptin...