Apoorva On Ads

Thirty years ago, Nike marked the beginning of- Just do it! and two years ago, the brand did it, giving a push to the women to follow their passion and dreams with bravery and endurance. When it comes to sports and athletics, brands often showcase masculinity. This was challenged by Nike and successfully brought on screen by Wieden and Kennedy- Delhi in the year 2016. The ad-film broke the stereotype and showcased the relentless spirit of women to do the best in life through sports. It brought the passionate and determined girl squad on screen, from Deepika Padukone (badminton player) and Rani Rampal (national hockey player) to Ishita Malaviya (surfer) along with 150 more girls performing the various sports activities like football, cricket etc. The communication head at Nike believes that the brand wishes to feature the unstoppable spirit of taking up sports in order to lead a healthy and balanced life. The brand aims to ignite a sports movement through young athletes performing exce...

The field advertising has been extremely dynamic and bold ever since it has evolved- from talking about new and fancy products, to story telling, creative designs and impressing people, this field has done it all. One of the most revolutionary steps this field has taken is to bring about a change in the society. When looked upon the literal definition of advertising campaigns, it says- a series of advertisements that focuses on bringing about an action, hence a change, mostly positive. Advertisements are basically the channel of communication which are the most efficient in making use of the magic bullet theory and deliver the right messages in a brief time frame. One of the most famous and liked themes of ad-campaigns has been the one which delivered the message on taboo of gender stereotypes. Various world famous advertising agencies and daily advertisers have been targeting their audiences on the basis of emotional appeals which triggers the society deep down and they feel conn...

Woman- epitome of grace, beauty, strength and perseverance. She brought life and mastered the art of living. She has a heart of gold and soul made of titanium. She is the definition of brawn, vitality and wisdom. Her essence is like that of mogra but her steps are like that of a warrior. Eyes that can look for good and mind that can win the court. She carries herself with finesse and wins every heart majestically. She is a fighter, a survivor. She is the scarlet sun and russet autumn leaf. She can climb mountains and be called as the harbinger of spring and peace. A world that has rusted with rootless stereotypes eventually built a corner, a safe place for these knights in shining armors. A corner that has shields of wisdom and pens mightier than swords. A space that is ready to survive in the turbulence and turmoil of unrealistic beliefs and pave its way to a path that leads to victory. This is a space that wholeheartedly celebrates womanhood and truly appreciates what makes wom...